Venture studio
Ideas, tested hard.
The studio turns operator insight into companies. Most ideas do not survive the process, and that is the point: what survives has been attacked, prototyped and tested with real customers.
How the studio works
Six stages. One honest decision.
We borrow from security work: assume the plan is wrong and look for the failure first. Every venture passes the same gates before it gets a team and capital.
- 01
Idea
Start from a real, painful problem, usually one we have seen first-hand as operators.
- 02
Research
Map the market, the buyer and the workflow. Talk to people who live with the problem.
- 03
Red team
Attack the idea before the market does. Find the reason it fails, and decide if it can be fixed.
- 04
Prototype
Build the smallest credible version: a site, a demo, or a working slice of the product.
- 05
Test
Put it in front of real customers. Measure intent, not compliments.
- 06
Build or kill
Commit capital and operators to the ones that earn it. Retire the rest without sentiment.
In the lab
Concepts in testing now.
These are early concept sites used to test demand with real buyers. They are not launched products, and they may change or be retired.
Hold the Wire
Wire-fraud and deepfake social-engineering drills for finance teams: practise the call before the real one comes.
Visit concept siteTallyboom
Ticket-to-invoice for operated equipment rental: from the job ticket in the field to a clean invoice.
Visit concept siteHeatmark
Shop-floor tracking for steel fabricators: know where every piece is, and what it costs.
Visit concept siteBank AI Red Team
Continuous AI red-teaming for banks: test chatbots, agents and models the way an adversary would.
Visit concept siteHave a problem worth a company? Bring it to the studio.